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Mission
Empower designers to build sustainable businesses through technique mastery, process clarity, and exceptional client experiences.
Browse curriculum →EST 2022
Crafting the future of floristry education
ArteVivo Floral Lab was born from a simple observation: traditional floristry education lacked structure, measurability, and modern business thinking.
Our story
Founded in San Francisco by a collective of experienced florists, product designers and educators, ArteVivo started as a small experiment in modular learning. We wanted florists to spend less time searching for scattered knowledge and more time mastering high-value skills.
Today we serve thousands of students across 40+ countries with a curriculum that blends artistic excellence with operational precision.
4.9
Average course rating
From 3,842 verified students
A
Approach
We design every module like a premium product: clear learning outcomes, deliberate practice, and real client-style capstones.
How we teach →
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Impact
Our alumni report 3× faster proposal turnaround, improved margins, and consistently safer, more sustainable installations.
Talk to our team →Our journey
2022
Research phase
Conducted interviews with 64 professional florists across 11 countries to identify learning gaps.
2023
Beta launch
Released our first wedding floristry track with capstone projects and live critique sessions.
2024
Full catalog
Expanded to 24 structured courses covering sustainable mechanics, large-scale installations and business systems.
2026
Community platform
Launched peer critique rooms, live cohort dashboards and updated course library.
Meet the team
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Ava Lopez
Creative Director & Co-founder
Previously led design at a celebrated San Francisco wedding studio. Passionate about editorial aesthetics and visual storytelling.
RM
Riley Moore
Head of Curriculum
Former curriculum architect at three ed-tech startups. Obsessed with measurable learning outcomes and student progress tracking.
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Kai Singh
Installations & Safety Lead
Structural engineer turned floral artist. Specializes in large-scale mechanics, foam-free designs and rigging safety protocols.